9 min read
The Competitor Teardown I Run Before Building Any RAXXO Tool
Before building any RAXXO tool, I spend real time in the existing options, hunting for the exact moment…
The Lab · Written in the open · Tagged Business
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
90 entries · latest 2026-09-11
Latest entry
The Quiet Launch Every RAXXO Tool Gets Before the Announcement
Every RAXXO tool goes live unannounced for days first, so real visitors find the rough edges before an audience ever does.
Read the entry
TLDR
This entry in one minute
- Every RAXXO tool goes live on its real URL for a stretch before I tell a single person it exists
- I watch exactly three signals during that window: hard errors, dead clicks, and abandoned checkouts
- A quiet run exposes the gap between how I imagine a page working and how a stranger actually uses it
All entries · Business
9 min read
The One-Line Pitch I Rewrite Last for Every RAXXO Tool
I write every RAXXO tool's one-line pitch only after the build is finished, never before, because a pitch…
9 min read
The Backup Habit Every RAXXO Tool Follows Before Launch
Every RAXXO tool gets automated backups before its first user, the day a free tool's saved data went…
9 min read
The Security Review Every RAXXO Tool Passes Before Launch
Every RAXXO tool, free or paid, passes the same five-check security review before launch. Here is the checklist…
9 min read
The Status Page Every RAXXO Tool Gets Before Its Landing Page
Why every RAXXO tool gets a public status page before it gets marketing copy, the five states it…
9 min read
The Sunset Checklist Every RAXXO Tool Gets Before I Retire It
The fixed checklist I run before I sunset any RAXXO tool, why three flat cycles beat one bad…
9 min read
Why Some RAXXO Tools Are One-Time Buys, Others Subscriptions
The pricing model follows what a tool actually is, complete on delivery or only valuable while it keeps…
10 min read
Why Every RAXXO Tool Works Without an Account First
A signup wall on Git Dojo's launch taught me that trying a tool is the real pitch, not…
9 min read
Why Claudeforce Matters More Than Another CRM Integration
Salesforce and Anthropic's Claudeforce plugin points at a bigger shift, tools plugging into Claude instead of Claude bolted…
9 min read
The Feature I Removed After Customers Asked For It
A bulk export feature worked exactly as built and still made the product worse for almost everyone who…
9 min read
Why Every RAXXO Product Page Names the AI Tools Behind It
A single customer email exposed a gap between how open the studio claims to be and what its…