9 min read
The Feature I Removed After Customers Asked For It
A bulk export feature worked exactly as built and still made the product worse for almost everyone who…
The Lab · Written in the open · Tagged Content
Lab.
Working notes from the studio. The tools I build, the workflows I keep, the mistakes I paid for.
46 entries · latest 2026-09-09
Latest entry
The One-Line Pitch I Rewrite Last for Every RAXXO Tool
I write every RAXXO tool's one-line pitch only after the build is finished, never before, because a pitch written from intentions is a guess.
Read the entry
TLDR
This entry in one minute
- I write the one-line pitch for every RAXXO tool last, after the build is finished, never before
- A pitch has to survive being read alone, out of context, in about three seconds
- The clearest sign of a weak pitch is a sentence that describes a feature instead of an outcome
All entries · Content
9 min read
Why Every RAXXO Product Page Names the AI Tools Behind It
A single customer email exposed a gap between how open the studio claims to be and what its…
9 min read
The Error Log I Read Every Morning Before Anything Else
Reading the error log before email or messages is what moved my worst mornings from a customer's inbox…
9 min read
Why Anthropic's Possible IPO Could Break Records
Bloomberg reports Anthropic could file for an IPO by month's end that matches or beats SpaceX's record-setting offering.
9 min read
The Beta Group I Text Before Every RAXXO Tool Ships
A small, unpaid group of real users tests every RAXXO tool before launch, and what they catch is…
9 min read
Why I Reply to Every RAXXO Review, Good or Bad
A same-day reply rule for every review, good or bad, turned public feedback into the fastest usability testing…
9 min read
The Support Inbox I Answer Alone for Five RAXXO Tools
I run support for five RAXXO tools alone. The three-bucket triage that keeps the inbox from swallowing the…
9 min read
Why I Batch Every RAXXO Release Instead Of Shipping One At A Time
I used to release the moment a fix felt done. A two-week batch window per product changed how…
10 min read
Why RAXXO Studio Watches The Video Instead Of Guessing
Most caption tools guess from a filename. Why RAXXO Studio reads the actual video frames first, and how…
9 min read
The RAXXO Tool I Killed Before It Ever Shipped
A fourth tool got most of the way to a product page before I killed it, and the…
9 min read
The Docs Page I Write Before I Touch The Code
Why every raxxo tool gets a plain-language docs page before a single line of code, and what writing…